Strategic Evaluation
After listening to your concerns and learning about your business and market, we'll work with you to identify and evaluate options for profitable growth. In today's multi-channel environment, these may involve catalogs, space advertising, inserts, direct mail, web and email marketing.

Customer Surveys
Find out who your customers are…and where you can improve your product offering or services. We can design and execute mail or email surveys on your behalf.

Circulation Planning + Contact Strategy
We can evaluate your circulation plans, along with previous results, and make recommendations based on years of experience. If you like, we can also handle your catalog mailings on an ongoing basis.

Creative Critique; Print Buying
Though we are not a design house, we have many years of experience managing the creative process and buying printing, and can often help find areas for improvement. We have excellent relationships with all major catalog printers and with firms representing virtually all catalog paper mills. Let us negotiate your next print event and achieve the best value for your money.

Website and Email Program Evaluation
We are often able to find ways to significantly enhance your electronic media…in design, copy, images, navigation/usability, and "spiderability" by the search engines.

Our fastest-growing area:
Keyword Search Marketing
Most specialty businesses can benefit greatly from keyword advertising. We can create a new program (or take over an in-house program), generating and testing the keywords and managing the bids on each of the three major search engines (Google, Yahoo and MSN). During the trial period, we will set a cap on your out-of-pocket expenditures at a level with which you are comfortable. Our rates are very competitive, yet we give hands-on attention that may be lacking in larger firms. What's more, we believe in transparency, and you'll have full access to your own accounts at the search engines. Finally, we're confident enough in our work that we don't need to try to lock you into a long-term contract.

Affiliate Programs and Other Web Marketing
As we evaluate your business, we may find opportunities for affiliate marketing or feeds to shopping comparison sites. These are not appropriate for all businesses, but we can discuss their relative merits for you.

Direct Marketing Training for Your Staff
If you have capable staff who lack direct marketing experience, we can conduct an all-day seminar, teaching basic theory and practice. These can be tailored to suit your needs. Call for more information.